Terms of Service
These Terms of Service (“Terms”) govern your use of the Bold Reflex website and the professional services we provide. Please read them with our Privacy Policy.
The agreement is between you (the business or person using the site or buying services) and Bold Reflex FZ LLC (“Bold Reflex”, “we”, “us”).
Important: These Terms are a practical commercial framework. A written proposal or order for paid work may add or vary terms for that engagement. This page is not a substitute for formal legal advice.
1. About our services
We provide AI, cybersecurity, software, hosting, web and managed IT services for businesses, mainly in the UAE and GCC. Exact scope, fees, assumptions and timelines are set out in a written proposal or order that you confirm before paid work starts. Website marketing copy is illustrative and does not itself create a paid engagement.
2. Enquiries and free consultation
Submitting the website enquiry form does not create a paid contract. A free consultation (typically a 30-minute phone call) is offered without obligation. If we both wish to proceed, we will send a written proposal with scope, price and terms for that work. We may decline work that sits outside our expertise, capacity or acceptable-use standards.
3. Your responsibilities
- Provide accurate information and timely access, materials and approvals needed for the work.
- Ensure you have the right to share any data, content or systems access you give us, and that such access is lawful.
- Use our services lawfully and in line with any acceptable-use rules in your order.
- Keep credentials we share with you confidential and tell us promptly of suspected compromise.
4. Fees and payment
Fees are as stated in your proposal or order. Unless stated otherwise, prices are exclusive of VAT and similar taxes. Invoices are payable on the terms set out in the order (or, if silent, within 14 days). We may pause or withhold deliverables if invoices remain unpaid after notice. Deposits and milestone payments are non-refundable once the related work has started, except where your order says otherwise or UAE law requires a refund.
5. Intellectual property
Pre-existing materials, tools, frameworks and know-how of each party remain theirs. Deliverables we create for you under a paid order are licensed or assigned as stated in that order — typically you receive the rights needed to use those deliverables for your internal business once invoices for that work are paid in full. We retain the right to reuse non-confidential methods, know-how and generic components. Third-party software, fonts, stock and platforms remain subject to their own licences.
6. Confidentiality and data
Each party will keep the other’s confidential information confidential, except where disclosure is required by law or to professional advisers under a duty of confidence. How we handle personal data is described in our Privacy Policy. For client systems and data, we ask only for the access a job needs, for as long as it needs it, and we expect you to revoke access when the job ends.
7. AI tools
Where AI is used in a project, we agree the purpose, data boundaries and human-approval steps with you in writing. AI output can be incomplete or wrong; you remain responsible for reviewing and approving business decisions, filings and external communications before they are relied on.
8. Hosting, security testing and third-party services
Where we provide managed hosting or recommend third-party platforms, those platforms have their own terms and service levels. We do not own the underlying data centres. Availability, backups, recovery objectives and support levels are as agreed in your order. Security testing or assessments are performed only within a written, authorised scope; you confirm you have authority to permit the testing.
9. Warranties and liability
We will perform services with reasonable care and skill. Website content is provided for general information and is not legal, financial, tax or regulated advice. To the fullest extent permitted by UAE law, we are not liable for indirect, incidental or consequential loss (including lost profit, revenue, goodwill or data), or for loss caused by your delay, third-party platforms, force majeure, or your failure to follow agreed recommendations. Our total aggregate liability for claims relating to an order is limited to the fees you paid us for the relevant services in the three months before the claim arose, unless your order states a different cap or mandatory UAE law requires otherwise. Nothing in these Terms excludes liability that cannot lawfully be excluded.
10. Termination
Either party may end an order as set out in that order (for example for convenience with notice, or for material breach not remedied after notice). On termination, you pay for work properly performed and authorised expenses. Provisions that should survive (confidentiality, IP, liability, non-solicitation if any, governing law) continue.
11. Website use
The website is provided for information about Bold Reflex. Content may change without notice. You may not misuse the site, attempt unauthorised access, overload it, or scrape it in a way that harms our systems or copies substantial content for competing services.
12. Force majeure
Neither party is liable for delay or failure caused by events beyond reasonable control, including outages of major cloud or connectivity providers, government action, or widespread security incidents, provided the affected party takes reasonable steps to mitigate.
13. Changes to these Terms
We may update these Terms from time to time. The “Last updated” date will change when we do. For active paid orders, material changes will be handled as stated in the order or by written notice to you; website-only use is governed by the Terms published at the time of use.
14. General
If a provision is held unenforceable, the rest remains in effect. These Terms (plus any order that incorporates them) are the entire agreement for their subject matter and supersede prior discussions on that subject. You may not assign an order without our written consent; we may assign to an affiliate or successor. No waiver is effective unless in writing.
15. Governing law and disputes
These Terms are governed by the laws of the United Arab Emirates. The courts of Dubai, UAE have non-exclusive jurisdiction, unless your written order specifies another UAE forum (for example a free-zone court). Before filing a claim, each party will attempt in good faith to resolve the dispute by discussion for at least 14 days.
Questions? Please use the enquiry form.